"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
Comcast's Peacock added 3 million subscribers in the first quarter of 2024, which was helped by the exclusive airing of the Chiefs-Dolphins playoff game.
"What we did was look for shows that had significant audience crossover with one another. I truly don’t think we could have asked for a better lineup in year one."
The former NFL running back will contribute to “Yahoo Sports Draft Live,” a show that will air on the Yahoo Sports YouTube channel during the first three rounds of the NFL Draft.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."