"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
“As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
Ourand also reports the Amazon deal is expected to include a conference finals series every other year as well as some additional playoff games in earlier rounds.
“It's rare to get the opportunity to come in at the ground floor, and I can’t wait to get to work bringing the new streaming service to market this fall.”
The group of streaming platforms spearheaded by FubuTV is concerned about their ability to provide live sports content with this new competition on the horizon.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."