"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
When ESPN Digital is added to YouTube and the ESPN social platforms, ESPN reached 184.9 million unique fans, which is more than two-thirds of all adults in the United States.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."