Tag: Sports Radio Revenue

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Audacy CEO Kelli Turner: Sports Audio Is “As Secure and Relevant as Ever”

Sports John Mamola John Mamola -
"Amid so many choices, sports audio’s place is as secure and relevant as ever—in fact, it’s thriving."

How the NFL Schedule Release Can Be Sports Radio’s Multiplatform Success Story

Columns John Mamola John Mamola -
"The NFL schedule release is a test of a station’s ability to think like a modern content brand. It rewards preparation, creativity, and responsiveness. Those that treat it as just another news item will continue to fall behind."

Why Pierre Bouvard Believes Sports Radio Is One of Audio’s Most Attractive and Important Formats

Features John Mamola John Mamola -
"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."

How Greg Hill Uses Boston’s Sports Energy To Enhance Deep Listener Ties on WEEI

Features John Mamola John Mamola -
"It’s always been a content business. Finally, this industry is getting smarter about it. It doesn’t matter the platform the content is consumed on. The content is always king"

How Mina Kimes’ “Colossal F**K Up” Reminds Sports Radio To Avoid Endorsement Nightmares

Columns John Mamola John Mamola -
"The lesson is clear: revenue is important, but reputation is priceless. A hasty endorsement may fill the ledger today, but it can erode trust tomorrow"

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."