Tag: Sports Radio Revenue
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Audacy CEO Kelli Turner: Sports Audio Is “As Secure and Relevant as Ever”
"Amid so many choices, sports audio’s place is as secure and relevant as ever—in fact, it’s thriving."
How the NFL Schedule Release Can Be Sports Radio’s Multiplatform Success Story
"The NFL schedule release is a test of a station’s ability to think like a modern content brand. It rewards preparation, creativity, and responsiveness. Those that treat it as just another news item will continue to fall behind."
Why Pierre Bouvard Believes Sports Radio Is One of Audio’s Most Attractive and Important Formats
"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."
How Greg Hill Uses Boston’s Sports Energy To Enhance Deep Listener Ties on WEEI
"It’s always been a content business. Finally, this industry is getting smarter about it. It doesn’t matter the platform the content is consumed on. The content is always king"
How Mina Kimes’ “Colossal F**K Up” Reminds Sports Radio To Avoid Endorsement Nightmares
"The lesson is clear: revenue is important, but reputation is priceless. A hasty endorsement may fill the ledger today, but it can erode trust tomorrow"