"For 12 years, ESPN has treated the College Football Playoff National Championship like its Super Bowl. Now, it finally has the real one. That does not mean it should treat it the same."
"It ain't that serious. No one's solving the issues of the world. We're not feeding the hungry, we're not healing the sick, we're not curing disease. We're talking about a football game."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."