Tag: sports radio
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Advertising Is About Memories, Not Sales
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."
Don’t Shoot The Messengers For Executive Decisions
"These younger employees have learned faster, more, and differently than any baby boomer. They know better."
You Can’t Put a Price On The Value of An Unpaid Internship
"Prioritizing earnings early on over experience is a big mistake."
What Hiring Managers Want To Hear On Your Play By Play Demo
"It’s a difficult task to produce your specific demo for your specific sport. That’s understood. Nobody said this was going to be easy."
How Do We Sell Local Podcasts?
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."
Positivity, Preparation and Perseverance Are Essential For Chuck Swirsky
"I want to continue broadcasting Bulls ball until the day they tell me to take my Spalding and go home."
Use Tom Brady’s Mental Toughness Tricks To Become A Better Seller
"Finding new business, renewing old business, or upselling current clients are the same as exercising, eliminating alcohol and sweets. It’s never too late and never look back."
The 5 (or 6) Best Hometown Radio Calls In Super Bowl History
"I tried to narrow it down to 5, but it just couldn’t be done."
What Does The BSM Top 20 Mean To The Sales Staff?
"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."