Tag: sports radio
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4 Steps For Turning A Call In Into A Closed Deal
"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
Spike Eskin Named Mark Chernoff’s Successor at WFAN
"Eskin moves to the big apple after serving as Brand Manager of SportsRadio 94WIP since 2014."
News & Sports Is A Perfect Marriage For Sales
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
Convenience Stores Are Perfect Summer Partners
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."
Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
Ben Franklin Knew When To Spend Money, Do Your Clients?
"Remember, even Low-Ball Lenny deserves love."
The Letter Every Young Seller Should Receive
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."
Don’t Settle For Less, Ask For More
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."
Advertising Is About Memories, Not Sales
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."