Tag: sports radio

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Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."

IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies

"The industry is rebuilding its playbook mid-flight."

Disney Taps Adam Smith to Head DTC Streaming Division

"I’m grateful for this team, energized by what’s ahead, and excited for our next chapter.”

Barstool Sports Adds Game Theory Podcast As Sam Vecenie Departs The Athletic

"I'm super excited to team up with you. I'm super excited to team up Barstool [Sports]. I think this is an amazing, fun ride that we're gonna go on. I couldn't be more pumped. It's gonna be great."

5 Podcasts in 5 Days: Most Valuable Podcast

"Jay Soderberg offers his assessment of the Most Valuable Podcast"

Do You Know The Talent You’re Selling?

"If you don’t know these answers about everyone you sell, stop right now. Send them an email that says you want to take them out to breakfast, lunch, for coffee, for a cocktail, whatever."

NBA Free Agency Provides 4 Valuable Lessons For Brands

"This column isn't about my deflated enthusiasm towards the New York Knicks. It's about 4 key lessons for sports media brands tied to NBA free agency."

KNBR signs Greg Papa to multi-year deal; New lineup to Debut on July 16th

"After nearly 8 years with 95.7 The Game, Greg Papa is moving on and joining KNBR"

You Have To Plan For A Successful Pregame Show

"Plan B’s are sometimes needed. If the subject of Plan A isn’t available, you can’t cancel your pregame show because the first option was a dead end."

Great Answers To Good Questions

"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."

BSM Podcast – Season 4 – Episode 6 – Dan Mason & Bill Adee – VSiN

VSiN's recent announcement to enter the terrestrial radio space and launch the nation's first dedicated network to sports betting has had industry folks buzzing....

The 2020 BSM Summit is Coming to New York City

It feels like just yesterday that I was standing on a stage at the Grammy Museum hosting the 2019 BSM Summit in Los Angeles....

VSiN To Launch The First Terrestrial Radio Network Dedicated to Sports Betting

The Vegas Stats and Information Network is betting big on terrestrial radio. The company has announced plans to launch the nation’s first terrestrial radio...

More Bad Habits From The Broadcast Booth

"I heard from many of my broadcasting peers to point out a few more of these hard habits to break. My apologies to the band Chicago."

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IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies

"The industry is rebuilding its playbook mid-flight."

Disney Taps Adam Smith to Head DTC Streaming Division

"I’m grateful for this team, energized by what’s ahead, and excited for our next chapter.”

Barstool Sports Adds Game Theory Podcast As Sam Vecenie Departs The Athletic

"I'm super excited to team up with you. I'm super excited to team up Barstool [Sports]. I think this is an amazing, fun ride that we're gonna go on. I couldn't be more pumped. It's gonna be great."

Craig Karmazin: AI Could Eliminate The Value Of Podcast Impressions

"The AI slop that's going to be out there, including in the podcast space, is going to be extreme in the next five years. It's going to take the value of podcast impressions down to almost zero."