Tag: sports radio
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The Work Begins Before They Even Know Who You Are
"As sellers, we are always taught to use any advantage we can find. I tell reps all the time, there is nothing that makes this job easy, but there are things that can make it easier."
Correcting Bad Habits In The Broadcast Booth
"I’ve listened back to some of my work this season and noticed a few of these “crutches” and I cringe a little bit. I can only imagine what our listeners are thinking."
An Ode To “Maybe”
"In our world, we get a lot of “maybe’s” that turn in to forever, because the client never bothers to tell us no."
You Can’t Get The Job Without Acing The Interview
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."
Use Your Current Clients To Make New Clients
"Referrals and success stories are two of the absolute best ways to reel in new business. People want to be in good company and feel comfortable with what they’re buying."
How You Handle Winning and Losing Says Everything About Your Leadership
"When it comes to winning and losing, how you handle the results says a lot about your leadership."
How Do Sellers Make The Most Of Seasonal Clients?
"When the beginning of May rolls around, if that’s the first time you’re talking to people about Mother’s Day advertising, good luck."
The 2019 Winter Ratings Report For Sports Radio
"BSM highlights some of sports radio's top performers for the 2019 Winter Book."
You Have A Lot Of Products To Sell
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."
Welcome to the 2019 Sports Radio Draft
Each year sports media fans visit this website to see who industry executives have picked as sports radio's best in the annual BSM Top...