Tag: sports radio

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Meet The Leaders: Dan Granger, CEO, Oxford Road

"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."

The Industry According to: Fred Jacobs, Jacobs Media

"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Use Your Current Clients To Make New Clients

"Referrals and success stories are two of the absolute best ways to reel in new business. People want to be in good company and feel comfortable with what they’re buying."

How You Handle Winning and Losing Says Everything About Your Leadership

"When it comes to winning and losing, how you handle the results says a lot about your leadership."

How Do Sellers Make The Most Of Seasonal Clients?

"When the beginning of May rolls around, if that’s the first time you’re talking to people about Mother’s Day advertising, good luck."

The 2019 Winter Ratings Report For Sports Radio

"BSM highlights some of sports radio's top performers for the 2019 Winter Book."

You Have A Lot Of Products To Sell

"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

Welcome to the 2019 Sports Radio Draft

Each year sports media fans visit this website to see who industry executives have picked as sports radio's best in the annual BSM Top...

What Are The Characteristics Of a Perfect Sales Rep?

"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"

Where You Do Your Sales Pitch Matters

"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."

An Uncertain Business Full of Excitement & Fear

"For those that may be out of work soon, it can be a scary and exciting situation at the same time. Leaving what’s familiar is scary, but what may lie ahead can be terrific."

Lessons From The Meanest Client I Ever Met

"I remember thinking that she would probably have made a pretty good sales manager. A very mean sales manager, but a good one, nonetheless."

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The Industry According to: Fred Jacobs, Jacobs Media

"The industry may be past its prime, along with other legacy media like print, over-the-air TV and cable. But it's not on death row either."

Richie Incognito Is Building His Own Lane in Football Media

"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."

Why Tony Katz Isn’t Putting All His Eggs in the YouTube Basket

"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."

Is Sports Media’s Dallas Cowboys Obsession Finally Starting To Backfire

"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."