Tag: sports radio

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Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

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"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."

IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies

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"The industry is rebuilding its playbook mid-flight."

Disney Taps Adam Smith to Head DTC Streaming Division

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"I’m grateful for this team, energized by what’s ahead, and excited for our next chapter.”

Barstool Sports Adds Game Theory Podcast As Sam Vecenie Departs The Athletic

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"I'm super excited to team up with you. I'm super excited to team up Barstool [Sports]. I think this is an amazing, fun ride that we're gonna go on. I couldn't be more pumped. It's gonna be great."

The Power of Production

Columns Jason Barrett Jason Barrett -
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...

Keys To Being a Good Interviewer

Columns Jason Barrett Jason Barrett -
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."

The Art of Teasing

Columns Jason Barrett Jason Barrett -
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...

Personality Profile: Chris Dimino

Radio Jason Barrett Jason Barrett -
Welcome to the first installment of our "Personality Profile" and this week's featured guest is Atlanta Sports Radio Personality Chris Dimino. Over the past 20+...

How To Launch a New Show

Columns Jason Barrett Jason Barrett -
As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think...

What Are You Worth?

Columns Jason Barrett Jason Barrett -
The radio business provides tremendous value for advertisers and too many times we don't get the credit we deserve for it. While that may...

Welcome To The Blog

Columns Jason Barrett Jason Barrett -
Greetings from the beautiful city of San Francisco! This is my first journey into writing an official blog and I'm excited to do it...
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IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies

Business 0
"The industry is rebuilding its playbook mid-flight."

Disney Taps Adam Smith to Head DTC Streaming Division

Business 0
"I’m grateful for this team, energized by what’s ahead, and excited for our next chapter.”

Barstool Sports Adds Game Theory Podcast As Sam Vecenie Departs The Athletic

Sports 0
"I'm super excited to team up with you. I'm super excited to team up Barstool [Sports]. I think this is an amazing, fun ride that we're gonna go on. I couldn't be more pumped. It's gonna be great."

Craig Karmazin: AI Could Eliminate The Value Of Podcast Impressions

Business 0
"The AI slop that's going to be out there, including in the podcast space, is going to be extreme in the next five years. It's going to take the value of podcast impressions down to almost zero."