For the month of October across ESPN Digital, YouTube and ESPN Social media platforms, the company reached 199.3 million unique fans and approximately 71% of U.S. adults.
The game pitted head coaches and brothers John Harbaugh and Jim Harbaugh against one another and peaked at 19.2 million viewers during the 10 to 10:15 p.m. EST quarter-hour.
As a whole, the program registered as the fourth most-watched regular-season episode of all time and is up 21% over the comparable edition from last season.
As a whole, viewership for the Indiana-Ohio State game was up 38% over last year’s Big Noon Saturday average on the network, which was approximately 6.74 million viewers.
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Political commentary continues to occupy prominent positions in the podcast landscape, with multiple programs maintaining top-five finishes by weekly downloads.