ESPN’s coverage of the Final Four marked the most-viewed women’s national semifinals on record, garnering an average of 10.8 million viewers, which is up 138% year-over-year.
The ESPN platform, which is currently being referred to as “Project Flagship,” will be released in 2025 and include the full breadth of its media rights packages in addition to ESPN+, its current subscription-based streaming service.
The report states that ESPN president of content Burke Magnus decided the two executives did not share the same vision for the long-term strategy for the network.
"When you make that amount of money, it's not fun anymore. No. Fun quickly goes out. You can have a YouTube channel and have all the fun in the world. But when you take the Disney money, my friend, the fun goes out the window."