"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."
Just because Amazon has tons of money to spend doesn't mean it's done so unwisely. And any potential investment in Diamond Sports Group would be a wise investment.
"It’s quite an honor to be trusted to represent the elite ESPN brand, collaborate with Disney, and to work alongside the most talented and dedicated colleagues around."
"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."