"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"This decision can’t be about comfort. It can’t be about familiarity. And it definitely can’t be about recreating something that no longer exists. It has to be about vision."
"You need to keep that in mind with the type of content you’re creating. There’s a life cycle on it. If I’m going to put something on YouTube that might get suggested as a recommended video months from now. I want the viewer to click on that and not be disappointed."
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”