"I think that this is significant not only for KMOX, but significant for St. Louis, and I think it's significant for our industry that we celebrate these big brands."
"We’re fortunate to be able to add someone who does such great work in the conservative movement through RedState and also knows our community here in St. Louis."
The station's move from its 250-watt FM translator to a full-fledged 50,000-watt FM signal coincides with the start of the Major League Baseball season.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."