590 The Fan in St. Louis is preparing to filip its format away from strictly sports in favor of a broader talk radio format after being purchased by Big Toe Media.
The company is a collaboration formed by St. Louis businessman Dave Greene and Alabama-based businessman Conrad Thompson. They have inked a letter of intent to buy 590 The Fan from Dave Zobrist. Zobrist purchased the station in 2021.
The three men are all partners in Sports Hub STL, the recently launched digital sports network.
Beginning on Tuesday, April 15th, Big Toe Media will assume control of the station under a local marketing agreement.
“590 AM had a great run as an all-sports station, but it’s time for a new direction,” said Big Toe Media President Dave Greene. “In the coming weeks, we will announce something new and exciting for St. Louis. Our goal is to modernize talk content in this city and bring fresh energy to the space.”
“We are in active conversations with a wide range of local, regional and national voices and plan to continue those discussions both before and after the station’s relaunch,” Greene added.
The company says it plans to apply for a change of the station’s call letters away from its current KFNS.
590 The Fan currently runs the nationally syndicated FOX Sports Radio at all hours. The station previously featured a local lineup before all hosts were dismissed in June 2024 and local operations ceased to exist.
“Our new content will focus on what people in St. Louis are talking about—local news, sports, relevant conversations, and real community connection,” Greene said. “Culture, food, entertainment, and business will also be key pillars, along with amplifying those who are making news and driving change in our city.”
More information about the move from 590 The Fan to a different brand and call letters, as well as information about programming opportunities, can be found here.
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