"I think that this is significant not only for KMOX, but significant for St. Louis, and I think it's significant for our industry that we celebrate these big brands."
"We’re fortunate to be able to add someone who does such great work in the conservative movement through RedState and also knows our community here in St. Louis."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."