Tag: Strategic Solutions Research

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Why Football Remains Television’s Most Powerful Appointment Viewing

"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."

Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening

The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

Dark Middays Are Costing Radio Its Biggest Advantage

"Radio at its best is fun, conversational, and deeply connected to its hometown."

Taylor Davis’ ESPN Journey Shows Why Paying Your Dues Still Matters in Sports Media

"Davis is a throwback. For anyone who has worked at all levels of media, she's an inspiring example of perseverance. Good backstories only take you so far, however. Make no mistake, Davis is one of the most talented sideline reporters working today."

New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows

"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."

CRS 26 Hits All The Right Notes in Nashville

"Because there's so much to unpack, I've split my feedback into four categories: Performances, Sessions, Meetings, and Misses."

Barrett Media’s Top 20 Adult/Classic Hits Radio Shows of 2025

"One hundred and fifty seven (157) Adult/Classic Hits radio shows appeared on ballots submitted by our voters."

Barrett Media’s Top 20 Alternative Radio Shows of 2025

"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Alternative Radio Program Directors of 2025

"A total of fifty six (56) Alternative radio program directors appeared on ballots turned in by our voters."

60% of Podcast Listening Spent with User’s Favorite Show, New Point-to-Point Marketing/Strategic Solutions Research Data Shows

80% of respondents said that the host is the largest factor in deciding what their favorite program is.

Podcast Listeners Want Content to Start Immediately in New Episodes, New Data Shows

“A fast start is critical for podcasters and broadcasters alike."

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Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening

The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

Dark Middays Are Costing Radio Its Biggest Advantage

"Radio at its best is fun, conversational, and deeply connected to its hometown."

Taylor Davis’ ESPN Journey Shows Why Paying Your Dues Still Matters in Sports Media

"Davis is a throwback. For anyone who has worked at all levels of media, she's an inspiring example of perseverance. Good backstories only take you so far, however. Make no mistake, Davis is one of the most talented sideline reporters working today."

How Michelle McKormick Is Navigating Her “Refirement”

“There was a going-away thing with media and radio friends, and it was like being at my funeral. I was like, ‘Alright, you guys, stop.’”