Tag: Strategic Solutions Research

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Is Netflix Preparing For A Sports Media Rights Shopping Spree?

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"Perhaps the company's layoffs are simply about controlling costs. However, if they’re part of a larger strategy to redirect resources toward premium live sports, the next chapter of Netflix’s evolution could be its most significant yet."

Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

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"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

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“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

How Pete Sousa’s Road to Sobriety Led Him Back to a Sports Media Career He Thought He Lost

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"When you get sober, the sky is the limit. I'm living, breathing proof of that. People thought I was extremely hopeless. I'm here to tell anyone with a problem, if you think you're hopeless, that is not true."

The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases

Business Garrett Searight Garrett Searight -
“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features Garrett Searight Garrett Searight -
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Point to Point Marketing, Strategic Solutions Podcast Study Finds 18% of Podcast Consumers Are Prime Prospects

Business Garrett Searight Garrett Searight -
"If you can move that group forward, you have the potential to significantly grow your Superfan base.”

New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows

Business Garrett Searight Garrett Searight -
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."

CRS 26 Hits All The Right Notes in Nashville

Columns Jason Barrett Jason Barrett -
"Because there's so much to unpack, I've split my feedback into four categories: Performances, Sessions, Meetings, and Misses."

Barrett Media’s Top 20 Adult/Classic Hits Radio Shows of 2025

2025 Jason Barrett Jason Barrett -
"One hundred and fifty seven (157) Adult/Classic Hits radio shows appeared on ballots submitted by our voters."

Barrett Media’s Top 20 Alternative Radio Shows of 2025

2025 Jason Barrett Jason Barrett -
"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Alternative Radio Program Directors of 2025

2025 Jason Barrett Jason Barrett -
"A total of fifty six (56) Alternative radio program directors appeared on ballots turned in by our voters."

60% of Podcast Listening Spent with User’s Favorite Show, New Point-to-Point Marketing/Strategic Solutions Research Data Shows

Business BNM Staff BNM Staff -
80% of respondents said that the host is the largest factor in deciding what their favorite program is.

Podcast Listeners Want Content to Start Immediately in New Episodes, New Data Shows

Business BNM Staff BNM Staff -
“A fast start is critical for podcasters and broadcasters alike."

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Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

Features 0
"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

Features 0
“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

How Pete Sousa’s Road to Sobriety Led Him Back to a Sports Media Career He Thought He Lost

Features 0
"When you get sober, the sky is the limit. I'm living, breathing proof of that. People thought I was extremely hopeless. I'm here to tell anyone with a problem, if you think you're hopeless, that is not true."

Why News/Talk Radio Stations Must Preserve Their History Before It Disappears

Columns 0
I may be living in some sort of fantasyland that I frequently rail about in these columns. I don’t believe that these special moments are unusual or examples of confirmation bias. This is real life.