Tag: Super Bowl Advertising

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How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

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"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Disney Reportedly Receiving Pushback on $10 Million Super Bowl Ad Price Tag

Business BSM Staff BSM Staff -
"Four sources familiar with negotiations tell Variety deals have lagged early expectations."

Mike Salk: MLB Should Have Been Promoted After the Super Bowl Broadcast on NBC Sports

Sports BSM Staff BSM Staff -
"Why were there no promos, no nothing during and especially after the Super Bowl for the Sunday Night Baseball on NBC? What are we doing?"

The Hypocrisy Behind an NFL Ban on Prediction Market Super Bowl LX Advertising

Columns John Mamola John Mamola -
"Drawing a hard line against prediction markets while embracing sportsbook partners that provide the same offering during the Super Bowl feels less like principle and more like positioning."

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20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

Features 0
"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."