"There’s something to be said for the idea that two politically active global artists performed on the biggest stage in American sports. Moreover the decision to let the music speak for itself."
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."