"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"This multi-year partnership with the NFL and its broadcast partners underscores our shared commitment to fans – delivering an unforgettable live game experience that champions innovation and fandom"
A media buyer suggested demand was at such a level that NBC may end up deciding to approach the league about allowing more commercial time for the event.