"I've long been in awe of Knoxville — specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."
"This multi-year partnership with the NFL and its broadcast partners underscores our shared commitment to fans – delivering an unforgettable live game experience that champions innovation and fandom"
A media buyer suggested demand was at such a level that NBC may end up deciding to approach the league about allowing more commercial time for the event.