Tag: Super Bowl LX

When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.

"When the same Dallas Cowboys punchline keeps getting recycled, the question shifts. It is no longer about whether it entertains, but whether it has become lazy."

"As more people get interested, it becomes a larger and larger news story, that kind of transcends a strictly sports story."

"I don’t want to just say, ‘Wow, that was a great throw,’ or ‘What a great route,’"

"This activation allows us to deliver timely, location-specific information directly to the dashboard and enhance the event experience for thousands of football fans in a way that’s never been done before."

"Super Bowl Opening Night Live delivered depth, reach, and variety in kicking off all the excitement of Super Bowl LX."

The Super Bowl LX Pregame Show will begin on Sunday at 1 PM ET on NBC and Peacock.

"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."

"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."

"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."