Tag: Super Bowl LX

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why Super Bowl Week Is a Win for News/Talk Radio

Columns Pete Mundo Pete Mundo -
When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.

Does Stephen A. Smith Know His Dallas Cowboys Bit on ‘First Take’ Has Gone Stale

Columns John Mamola John Mamola -
"When the same Dallas Cowboys punchline keeps getting recycled, the question shifts. It is no longer about whether it entertains, but whether it has become lazy."

How KIRO Newsradio 97.3 Capitalized on the Seattle Seahawks Super Bowl Run

Features Garrett Searight Garrett Searight -
"As more people get interested, it becomes a larger and larger news story, that kind of transcends a strictly sports story."

Kirk Herbstreit on Providing Perspective Over Generalities in Prime Video NFL Booth

Sports BSM Staff BSM Staff -
"I don’t want to just say, ‘Wow, that was a great throw,’ or ‘What a great route,’"

95.7 The Game Debuting First RDS Based Visual Geo-Targeting For Super Bowl Weekend

Business BSM Staff BSM Staff -
"This activation allows us to deliver timely, location-specific information directly to the dashboard and enhance the event experience for thousands of football fans in a way that’s never been done before."

Super Bowl Opening Night LIVE Set the Tone for NFL Network’s Super Bowl LX Coverage

Columns John Molori John Molori -
"Super Bowl Opening Night Live delivered depth, reach, and variety in kicking off all the excitement of Super Bowl LX."

NBC Sports Adds Kyle Shanahan, Fred Warner, Aaron Donald, Cameron Heyward to Super Bowl LX Pregame Show

Sports BSM Staff BSM Staff -
The Super Bowl LX Pregame Show will begin on Sunday at 1 PM ET on NBC and Peacock.

Why Sports Radio Brands Are Beginning To Think Twice About Super Bowl Radio Row

Columns John Mamola John Mamola -
"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."

How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture

Columns Mike Gunz Mike Gunz -
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."

What Super Bowl LX Radio Row Attendees Are Saying About the Day One Experience

Columns John Mamola John Mamola -
"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."