Tag: SuperTalk 99.7 WTN

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

SuperTalk 99.7 WTN, 570 KVI’s ‘Steak of the Union’ Promotion Highlights One of News/Talk’s Best Abilities

Radio Garrett Searight Garrett Searight -
The “Steak of the Union” promotion is more than just clever wordplay. It was a reminder of what makes this format special.

Barrett Media’s Top 20 Mid Market News/Talk Radio Stations of 2025

2025 Jason Barrett Jason Barrett -
"A total of 82 stations appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Stations category."

Barrett Media’s Top 20 Mid Market News/Talk Program Directors of 2025

2025 Jason Barrett Jason Barrett -
"A total of 58 program directors appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Stations category."

Barrett Media’s Top 20 Mid Market News/Talk Radio Afternoon Shows of 2025

2025 Jason Barrett Jason Barrett -
"A total of 47 shows appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Afternoon Shows category."

Barrett Media’s Top 20 Mid Market News/Talk Radio Midday Shows of 2025

2025 Jason Barrett Jason Barrett -
"A total of 47 shows appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Midday Shows category."

The Death of Hulk Hogan Proved News/Talk Radio Can Be More Than Just Politics

Columns Garrett Searight Garrett Searight -
For someone who has pounded the table saying news/talk radio needs to be more than just politics, I was proud of the industry's reaction to the death of Hulk Hogan.

News/Talk Radio Coverage of the Elon Musk vs. Donald Trump Feud Exposes the Format’s Major Flaw

Columns Garrett Searight Garrett Searight -
This is the juiciest red meat imaginable dangling off the entertainment bone for news/talk radio hosts. And many didn't jump on it like they were starving.

The Interview: Nashville’s Morning News with Dan Mandis on SuperTalk 99.7 WTN

Features Garrett Searight Garrett Searight -
Nashville's Morning News isn't like most morning shows on news/talk shows. But does an interview with Dan Mandis like every other interview? We dissect it here.

Barrett News Media Top 20 of 2024 – Mid Market Radio Stations

2024 Jason Barrett Jason Barrett -
"83 radio stations appeared on ballots turned in by our executive panel."

Barrett News Media Top 20 of 2024 – Mid Market News/Talk Radio Afternoon Shows

2024 Jason Barrett Jason Barrett -
"46 mid market afternoon shows appeared on ballots turned in by our executive panel."
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."