Tag: Talent
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Hot Take Flood Zone: Radio Show Content Strategy Guide
"At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula."
Why Live Nation’s Settlement Means Opportunity for Radio
"When high-profile musicians come to their city, a major talking point among listeners will be how expensive tickets are. Radio needs to serve as an outlet for fans who don’t want to think about how much they paid for a ticket. Instead, help them remember why they bought it."
What Super Bowl LX Radio Row Attendees Are Saying About the Day One Experience
"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."
Radio’s Audience is Aging, but Older Talent Can’t Catch a Break
“History tells us that some talented people are going to be passed over because they are on the wrong side of 40 or 50.”
What Makes A Former Player Or Coach Valuable On Air?
"Staffing your station or network with a few former players and coaches does add some credibility. That credibility diminishes though if they have nothing valuable to say."