Tag: talk radio

If you do not grab the attention of the listener or viewer, you have failed in your quest to sell more product.

"If you're offended, I don't give a crap. But if you disagree, that's totally fine."

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

"The folks at iHeartMedia handled this with professionalism, and I want to make sure we do the same."

With so much of the content being similar, does that mean talk radio leaders can manage talent in similar ways? We asked some of the top brand leaders in the format.

While there’s no doubt media has become very niche in its approach in super-serving very segmented audiences, local radio can still win by having trusted, informed, and well-versed hosts...

Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.

When you crack open that microphone, you must come out swinging. 

"I really do have fun doing what I'm doing. I'm also really angry sometimes with what's happening in the news cycle."

There's an irony that a medium regulated by the federal government has less restrictions than that of YouTube.