"Ohio State and Ryan Day bitched and moaned to the Big 10 and threatened Fox till they had no choice. Juice wasnt worth the squeeze amd frankly I dont blame them."
"I'm just going to call spade a spade here. Tony Romo mailed it in after that, mailed it in in every way. It was clear on so many of those broadcasts that he was not prepared for them."
It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.
The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.
"I've planned for what the inevitable is sooner or later...My feeling is I'll be here today and gone tomorrow, or I'll drop in front of the microphone and that's the end."
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
"I'm just going to call spade a spade here. Tony Romo mailed it in after that, mailed it in in every way. It was clear on so many of those broadcasts that he was not prepared for them."