"At some point, ESPN has to decide whether it wants the conversation surrounding its first Super Bowl to be about the broadcast it has assembled or the one it might be losing."
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
"I've planned for what the inevitable is sooner or later...My feeling is I'll be here today and gone tomorrow, or I'll drop in front of the microphone and that's the end."
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
Is it possible for two or more people to produce great radio and then despise each other off the air? We asked Jack Armstrong, Joe Getty, Gee Scott, and John Kobylt for their thoughts on the topic.
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”