“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”
"David battled stage four renal cell cancer for six long years. It metastasized to his bones two years ago. He never stopped fighting or trying new treatments."
With so much of the content being similar, does that mean talk radio leaders can manage talent in similar ways? We asked some of the top brand leaders in the format.
Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.
While there’s no doubt media has become very niche in its approach in super-serving very segmented audiences, local radio can still win by having trusted, informed, and well-versed hosts...
It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.
The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”
"David battled stage four renal cell cancer for six long years. It metastasized to his bones two years ago. He never stopped fighting or trying new treatments."