I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...
According to the dictionary, the word myth means an invented story, idea, or concept. No industry makes better use of that word than the radio industry.
We...
"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."