"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...
According to the dictionary, the word myth means an invented story, idea, or concept. No industry makes better use of that word than the radio industry.
We...
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."