"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
97.1 The Fan in Columbus listens to their audience. So when they bombarded Jay Taylor, director of programming and operations at The Fan, with messages...
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
Few personalities command your attention like Stephen A. Smith, and SiriusXM is capitalizing on it by featuring him in their next "Town Hall" series. Smith,...
In sports radio, the connection between listener and host runs deep. Depending on how long a personality stays with a radio station, that relationship can...
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."