Tag: talk radio
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Growing Sports Radio’s Bottom Line!
For the past 19 years I've made my living in the radio industry. Most of that time has been spent in the sports talk radio...
Sports Hub Leads Boston Ratings
For the seventh straight three-month ratings period, 98.5 The Sports Hub finished as the top-rated station in Boston according to Nielsen Audio data.
The Sports...
WFAN Dominates NY Radio Ratings
WFAN's morning and afternoon drive time shows both finished second among New York-area stations in the spring ratings quarter, with substantial leads over their...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
Lance Zierlein – SportsTalk 790
In the city of Houston there certainly isn't a problem when it comes to finding an entertaining sports morning show to listen to. "The...
“Managing Up” Is Part of the Game
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...
Keys To Being a Good Interviewer
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
The Art of Teasing
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...