Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"I’ve been in the business for fifty years and have been around some great sports teams, memories and personalities. Why not just go back and reconnect with all these moments and people?"
"If Griffin truly wants to champion sports journalism, his fight shouldn't be with the people entertaining audiences. It should be with the companies that decided entertainment was the better business model in the first place."
John Fredericks Media Network is expanding again. WAKM-AM in Franklin, Tennessee, is joining its growing portfolio.
What We Know: John Fredericks Media Network has reached...
"We don't have billboards, we don't have advertising, we don't have any marketing money. So the best thing to do is to take our show and our message out on the road, and I think it's paramount to do that. If you want to make noise, you gotta make it yourself."
Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.
"The demand for this was overwhelming, from the audience and the advertisers. The first rule of mass media is to give the people what they want, so I'm honored and happy to do it."
Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"I’ve been in the business for fifty years and have been around some great sports teams, memories and personalities. Why not just go back and reconnect with all these moments and people?"
"If Griffin truly wants to champion sports journalism, his fight shouldn't be with the people entertaining audiences. It should be with the companies that decided entertainment was the better business model in the first place."
"In a business where so much of the attention goes to what's struggling — the layoffs, the consolidation, the ratings that slipped — this is a night that points the spotlight at people doing exceptional work."