Dan Bongino is adding another daily radio program as Westwood One expands its partnership with the conservative media personality. The new show will give affiliates access to Bongino programming during the morning hours.
What We Know: Westwood One announced The Bongino Report AM, a new one-hour nationally distributed radio program hosted by Dan Bongino. The show will debut Monday, September 21, and air weekdays from 5-6 a.m. ET, with affiliates able to air it between 6-9 a.m. ET. The announcement comes shortly after Bongino launched The Bongino Report PM, which airs from 3-6 p.m. ET. Shawn Farash hosts the first hour of that program, while Bongino’s podcast is repurposed during the final two hours.
What They Said: “What’s better than Dan Bongino in the morning and afternoon? Twice a day with Dan Bongino coverage! On the heels of launching The Bongino Report PM, we’re thrilled to now offer listeners Dan Bongino in the morning with The Bongino Report AM.” -Westwood One President Collin Jones
What Remains Unclear: The announcement doesn’t specify whether The Bongino Report AM will air live. It also doesn’t explain when Bongino will create the content or whether the morning program will feature new material, repurposed content, or a combination of both.
What It Means: Westwood One now offers stations Bongino programming across both morning and afternoon dayparts. The expansion gives affiliates another option for conservative talk programming while extending Bongino’s reach beyond his podcast audience. Meanwhile, the format of the new morning show could determine how much stations use it as a traditional live morning program.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.