"This should come as no surprise, as we've been building out this channel. We are really pleased with how it's grown. We're really pleased with your reaction to it. So, come Monday, the show will air live on YouTube."
The conservative digital media landscape is more crowded than ever, with new voices, new platforms, and new shows competing for the same eyeballs every single day. Radio, by contrast, is a far less saturated environment for nationally syndicated content.
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
"This renewed agreement reflects the unmatched reach of Westwood One’s audio network and our shared commitment to elevating the championship experience for athletes, schools, and listeners everywhere."
"Westwood One will again serve as the national audio home of the NCAA Division I Men's Basketball Championship, delivering play-by-play coverage of every game throughout the 2026 tournament as part of its long-running partnership with the NCAA."