"These broadcasts gave listeners a connection to the players, the programs, and the university. It meant something to me to help build that connection. UIC basketball, (men and women) and baseball stand as the only school in the Missouri Valley without home and road local radio coverage."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."
"This should come as no surprise, as we've been building out this channel. We are really pleased with how it's grown. We're really pleased with your reaction to it. So, come Monday, the show will air live on YouTube."
The conservative digital media landscape is more crowded than ever, with new voices, new platforms, and new shows competing for the same eyeballs every single day. Radio, by contrast, is a far less saturated environment for nationally syndicated content.
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
"This renewed agreement reflects the unmatched reach of Westwood One’s audio network and our shared commitment to elevating the championship experience for athletes, schools, and listeners everywhere."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."