"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."
"I'm fired up to work with A.Q. Shipley too, his great personality combined with his in-depth knowledge of the game in all aspects makes him a top-tier analyst."
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."
"This should come as no surprise, as we've been building out this channel. We are really pleased with how it's grown. We're really pleased with your reaction to it. So, come Monday, the show will air live on YouTube."
The conservative digital media landscape is more crowded than ever, with new voices, new platforms, and new shows competing for the same eyeballs every single day. Radio, by contrast, is a far less saturated environment for nationally syndicated content.
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."