The Bob & Tom Show Hires Dave Crooks as Affiliate Relations Director
What We Know The Bob & Tom Show announced Dave Crooks as its new Affiliate Relations Director. Crooks possesses deep experience in radio station ownership, affiliate support, and media partnerships. He’ll manage relationships with stations nationwide, sharing successful strategies to boost local revenue. Additionally, he’ll recruit new affiliates alongside Westwood One, the show’s syndication partner.
What They Said Co-founder and co-host Tom Griswold welcomed Crooks to the team with characteristic humor. “We are delighted to welcome Dave to The Bob & Tom Show family,” Griswold said. The hire notably completes a personnel team that already includes Jessica Hooker. Griswold joked that “Hooker and Crooks” now sounds “less like a radio show and more like a police report.”
What Remains Unclear Crooks hasn’t yet detailed his affiliate revenue growth strategy. The show also hasn’t announced which new markets he’ll target first. Similarly, we don’t know his formal timeline for integrating new affiliates with Westwood One. The Bob & Tom team hasn’t defined success metrics for his department either.
What It Means This hire signals The Bob & Tom Show’s commitment to affiliate expansion during streaming’s dominance. Crooks’ station ownership background suggests the show understands affiliates face distinct local pressures. Furthermore, pairing him with Westwood One creates alignment between syndication and individual station growth. Ultimately, his role bridges national content with local revenue opportunities for partners.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.