"The demand for this was overwhelming, from the audience and the advertisers. The first rule of mass media is to give the people what they want, so I'm honored and happy to do it."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"I think it's important in our industry that we be able to tell stories. And I think it is becoming a lost art form in what we do. And so we work really hard at telling stories on our national radio show."