The reality is that podcasting, streaming, and digital audio have created incredible new opportunities for content creators. That's a good thing. There are far more paths into the business today than there were 20 years ago. But I also wonder how many people who enter competitions like this aren't even considering radio as a career.
"What I found was when I started doing really good hooks and started doing really interesting stories and started promising great video, then people started really getting what I was laying down.”
"Jeff’s experience, editorial judgment, and deep understanding of the Seattle market make him the right person to lead Northwest Newsradio’s news and programming."
"We’re going to make sure our listeners start every morning knowing what’s happening, why it matters and what the people in power would rather you didn’t know.”
Make no mistake about it: this is on the horizon. You can pretend it won't happen, but it will. Right now, the only thing stopping companies is quality. The technology isn't good enough. Yet. But that's changing fast.