Tag: Television Business
Browse our Latest articles!
How the Local Advertising Market Has Been Affected by Trump Administration Tariffs
"As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure."
RTDNA President and CEO Dan Shelley Announces Upcoming Retirement, Tara Puckey to Take Over
"I have decided it’s time for a new generation of RTDNA staff leaders to finish building our association’s bridge to the ever-changing landscape of what our business will be in the future.”
Nexstar Names Samantha Osborne Reynolds Vice President of Political Sales
“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division.”
Nielsen to End Panel-Based TV Ratings Later This Year
The decision from the ratings agency comes after years of stating its intention to move away from the panel-based formula.
Gray Television to Rebrand as Gray Media in 2025
"With this growth and change, formally updating the company’s name to Gray Media Inc. reflects our ongoing transformation and continued desire to lead the way in traditional and new media, alongside our leading broadcast stations.”
Streaming TV Reaches New Heights in Latest Nielsen Report
YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.