Fox Corp. has announced the launch of FOX One, a new direct-to-consumer streaming platform set to debut on August 21.
During the company’s quarterly earnings call, CEO Lachlan Murdoch revealed the launch of the platform. Additionally, he shared that the service will be priced at $19.99 per month or $199.99 annually.
The new service aims to unify FOX’s expansive content offerings in one destination for viewers.
FOX One will include live and on-demand access to content from across the company’s full portfolio of brands. This includes FOX News Channel, FOX Business, FOX Weather, FOX Sports, FS1, FS2, FOX Deportes, B1G, FOX local stations, and the FOX broadcast network.
In addition, existing streaming services FOX Nation and B1G+ will also be integrated into the platform.
Subscribers will have the option to bundle FOX One with FOX Nation for $24.99 per month or at a reduced rate of $19.99 per month with the purchase of an annual plan. According to the company, the service is designed to meet the needs of cord-cutters and cord-nevers by offering a centralized, live-streaming, and on-demand platform that spans news, sports, and entertainment.
Pete Distad, CEO of Direct to Consumer at Fox Corporation, said the launch represents an opportunity to provide audiences with a “great value proposition and user experience” by bringing together the company’s content under one umbrella.
The streaming platform will also include personalized user experiences, utilizing AI-driven technologies to integrate live programming and video-on-demand within a unified interface. It is expected to deliver a seamless experience that aligns with modern consumer viewing habits and preferences.
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