Bonneville International has announced a new brand for 770 KTTH, as the station will now be known as Seattle Red 770 AM.
The brand uses a similar style to Bonneville’s sports stations, which all use the city’s name, followed by the word “Sports” and the dial position, including sister-station Seattle Sports 710.
In a statement, the company says the new on-air branding marries the radio brand with the emerging digital platforms utilized by the company.
“Seattle Red brings together bold voices, exclusive investigations, and a growing digital presence through its newly launched website, SeattleRed.com, and the Seattle Red mobile app,” Bonneville said in a release.
“It’s designed to amplify conservative perspectives with hard-hitting news and unapologetic commentary led by local powerhouse Jason Rantz, who anchors the lineup from 3–7 p.m. every weekday. And it will expand its coverage to the entire Pacific Northwest, providing news and analysis from neighboring Idaho and Oregon states.”
No changes have been made to the station’s on-air lineup. Afternoon host Jason Rantz remains the only local programming on the station. Nationally syndicated shows from Jack Armstrong/Joe Getty, Dana Loesch, Guy Benson, Will Cain, and Mark Levin make up the remainder of the daily programming at the station.
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