"Our business model all starts with we’re local content creators and not trying to get out of our way as it relates to distribution wherever our audiences are. That's where we want to go. Capped off with not a national sales strategy, but more hyperlocal"
"I think any traditional radio brand that waits is probably waiting too long to understand that the evolution of what it is we do is not just a radio station."
"I started listening when I was probably seven or eight years old. It was a little bit young to be a news junkie, but that's when I started and I knew that I always wanted to land a KIRO. It's legendary not just in Seattle, but across the country."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."