"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
“I try to always have a how do we capitalize on this mindset. Running everything through that filter. Whatever's going on in the world, whatever's going on with the artists, with pop culture in the community."
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"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."