No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.
"I spoke to her, okay, she’s going through a very difficult time. She’s going to survive this. And again, anyone who wants to get rid of her, I will hire her in two seconds."
"It was so hard for her to come by her credibility, and now we're going to do this s**t. So I don't want to give it oxygen, but everybody wants to talk about it."
"Skepticism is harder to shake than criticism. Once people start questioning how you obtained information instead of simply consuming it, the dynamic changes."
"Why would you get in a bikini and hug and cavort with a head coach of a league that you cover? Then I'll just ask you this, if you were her husband, what would you say?"
"We’re happy to add a streaming option to our over-the-air broadcasts to ensure every fan can follow Bucks basketball at home or on any streaming device as we build our next great era."