Tag: The Gauge
Browse our Latest articles!
Netflix Leads Streaming TV Viewership to Record High in December, Nielsen Data Shows
Christmas Day saw a huge increase in viewership for Netflix, as the streaming platform showed an NFL doubleheader and the highly anticipated series finale of Stranger Things.
NFL Viewership Drives Audience Behavior In Latest Nielsen ‘The Gauge’ Findings
"Broadcast networks averaged a 27.3% share of total television on Sundays, up from 22.0% Monday through Saturday, marking the most significant day-part shift across any category"
Broadcast TV Sees Rebound in August Thanks to College Football, Nielsen Data Shows
The FOX broadcast featuring Ohio State playing Texas drew more than 16 million viewers, while three other broadcasts on ABC eclipsed more than 10 million viewers.
Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.
Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
Nielsen Gauge Report Data Demonstrates Record Share in Streaming Category
"This month followed the more traditional March Madness path towards the Final Four, which will conclude in next month’s interval, which primarily drove the cable category."
Nielsen Data From The Gauge Shows TV Viewing Up 5% in January 2025
As one might expect, football broadcasts played a large role in that increase.
NFL Scores Top 16 Most-Watched Programs in October
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...
Broadcast TV Sees October Uptick in Latest Nielsen Data From ‘The Gauge’
Despite the more than 3% gains for broadcast TV in recent months, it still lags behind cable and streaming.
Nielsen Says July Saw a Rare Upswing in TV Viewing Due to Summer Olympics
For the second month in a row, streaming services have made television history with their unprecedented dominance. According to The Gauge from Nielsen, streaming...