Tag: The Gauge
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Nielsen Says July Saw a Rare Upswing in TV Viewing Due to Summer Olympics
For the second month in a row, streaming services have made television history with their unprecedented dominance. According to The Gauge from Nielsen, streaming...
Streaming TV Reaches New Heights in Latest Nielsen Report
YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.
Nielsen Debuts The Media Distributor Gauge Showing TV Audience By Company
In the first report of the new gauge, 14 companies saw a 1.0% share or great of the total TV usage.
Nielsen: Sports Television Viewership Up 360%
The return of football to television this past August helped drive an upsurge in television viewership, propelling the total share of linear television to...
Nielsen: Linear TV Viewership Continues Decline, Sports Is Exception
The findings accentuate the importance of direct-to-consumer broadcast platforms, free ad-supported television providers and streaming rights.