Tag: The Musers

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

The Fan and The Ticket Tie For 1st in Dallas

With the Texas Rangers looking like they're the team to beat in the American League, and the Dallas Cowboys returning for training camp, Dallas...

Creating Personal Connections Through Life and Sports

Building a bond with an audience takes a lot of hard work. Listeners tune into sports talk shows for different reasons, but anytime I've done research...

The February Sports Radio Ratings in Dallas

The February ratings are in for Dallas, and overall it was a really strong month for The Ticket. The Fan has undergone some post-football...

America’s Top 20 Local Sports Morning Shows of 2015 Are…

It's time to reveal America's Top 20 local sports morning shows for 2015. Before you race ahead though to see who made the list, let...

Tight Sports Radio Ratings Race In Dallas

The numbers are in for Nielsen's latest sports talk ratings period, known as the "September Book," even if it covers only Aug. 13 to...

3-Way Ratings Race In Dallas

Ladies and gentleman we have the tightest grouping of radio sports talk gabbers in the six-plus years of the three-station competition for listeners in...

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.